Description

Search Advertising is evolving fast, and AI is rewriting the rules. In this session, you'll discover how search ads are being integrated into AI-powered search experiences like Google's AI Overviews. Learn where to strategically place your brand to stay visible, what to avoid as AI transforms ad delivery, and the key actions to future-proof your campaigns. Leave with a clear roadmap to keep your business ahead of the AI advertising curve. Objectives: - How ads are expanding into AI search experiences - Strategic ad placement in AI-driven results - Preparing your search strategy for AI integration - What to do/not to do - Actionable steps for implementation